ROMAN BRAND DESIGN

next project

2018

CliEnt

ROMAN

Type

Commercial

Role

CREATIVE DIRECTion

What we did

BUILT AN INTERNAL TEAM AT RO TO HANDLE ALL PRODUCTION NEEDS, INCLUDING OUR LAUNCH BRANDING, WHICH NEED ED TO STAND OUT IN THE HIGHLY COMPETITIVE TELEMEDICINE SPACE.

A DAVID AND GOLIATH STORY

A DAVID AND GOLIATH STORY

We had a goal of establishing a new, more polished visual direction and tone of voice, we employed it across all elements of communication for Roman. This became the look and feel of a newly re-launched website, print, and the basis of all live action television we created.

We had a goal of establishing a new, more polished visual direction and tone of voice, we employed it across all elements of communication for Roman. This became the look and feel of a newly re-launched website, print, and the basis of all live action television we created.

We started by establishing the mood of the product, elevating the visual experience into the world of bespoke luxury with a full page NYT Mag article.

We started by establishing the mood of the product, elevating the visual experience into the world of bespoke luxury with a full page NYT Mag article.

We started by establishing the mood of the product, elevating the visual experience into the world of bespoke luxury with a full page NYT Mag article.

Behind the scenes, we were developing a playful and impactful brand design that established Ro as a go-to in the telemedicine space.

All of this laddered up to how we wanted to represent the brand in the most important way: On our new homepage.

All of this laddered up to how we wanted to represent the brand in the most important way: On our new homepage.