JOHN'S BARBER SHOP

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2015

CliEnt

Mother New York

Type

Commercial

Role

Creative Direction

What we did

COLLABORATED CLOSELY WITH STRATEGTIST CHRIS ROAN AND LEAD SWEDE PAUL MALMSTROM TO CONCEPT THE PR PIECE AND FIRST EXECUTION IN THE "LOVE, MOTHER" SERIES

"LOVE, MOTHER" BEGINS WITH A STUPID IDEA WE TOOK VERY SERIOUSLY

"LOVE, MOTHER" BEGINS WITH A STUPID IDEA WE TOOK VERY SERIOUSLY

When Mother new York was located on the West side of Manhattan, employees and clients alike would have to navigate the Port Authority, exiting by John’s Barber shop by the 44th st. and 8th Avenue exit to visit the agency.

When Mother new York was located on the West side of Manhattan, employees and clients alike would have to navigate the Port Authority, exiting by John’s Barber shop by the 44th st. and 8th Avenue exit to visit the agency.

Given the prime real estate and the aging pictures, Strategist Chris Roan and I were determined to give John’s a facelift, showcasing new do’s modeled by Mother employees. John agreed and to this day, visitors to a particular ACE train corridor can still bask in the glow of Mother’s Hells Kitchen abode.

Given the prime real estate and the aging pictures, Strategist Chris Roan and I were determined to give John’s a facelift, showcasing new do’s modeled by Mother employees. John agreed and to this day, visitors to a particular ACE train corridor can still bask in the glow of Mother’s Hells Kitchen abode.

Velvet Steps Project

Velvet Steps Project