Apex Motion Project

DONALD HAS VIEWED YOUR PROFILE

2014

CliEnt

Mother New York

Type

Commercial

Role

Creative Direction

What we did

CONCEPTING AND EXECUTION OF MOTHER NEW YORK'S RECRUITMENT CAMPAIGN BY HACKING LINKEDIN

CREEPING INTERNS OUT ENOUGH TO MAKE THEM WANT TO WORK FOR MOTHER

CREEPING INTERNS OUT ENOUGH TO MAKE THEM WANT TO WORK FOR MOTHER

Mother New York was looking for some interns for the summer of 2014. We figured the best way to find people with ideas that scare us is with an idea that might scare them.

Mother New York was looking for some interns for the summer of 2014. We figured the best way to find people with ideas that scare us is with an idea that might scare them.

In the end, the LinkedIn profiles of thousands of potential candidates were stalked in the effort to attract the best and bravest interns in America.

In the end, the LinkedIn profiles of thousands of potential candidates were stalked in the effort to attract the best and bravest interns in America.

WE PRODUCED A VIDEO IN-HOUSE TO EXPLAIN HOW TO APPLY FOR THE INTERNSHIP. THAT, AND WE DIDN'T WANT TO RAISE TOO MANY FLAGS FOR THE NSA.

WE PRODUCED A VIDEO IN-HOUSE TO EXPLAIN HOW TO APPLY FOR THE INTERNSHIP. THAT, AND WE DIDN'T WANT TO RAISE TOO MANY FLAGS FOR THE NSA.

WE PRODUCED A VIDEO IN-HOUSE TO EXPLAIN HOW TO APPLY FOR THE INTERNSHIP. THAT, AND WE DIDN'T WANT TO RAISE TOO MANY FLAGS FOR THE NSA.

THE TRADES CAUGHT WIND OF THE IDEA AFTER AWHILE AND THE POTENTIAL CANDIDATES COULD BREATHE A LITTLE EASIER.

THE TRADES CAUGHT WIND OF THE IDEA AFTER AWHILE AND THE POTENTIAL CANDIDATES COULD BREATHE A LITTLE EASIER.

Apex Motion Project

Apex Motion Project